FremantleMedia Taps BroadbandTV to Manage Fan-Uploaded Content

VANCOUVER: BroadbandTV has been signed to track and manage fan-uploaded content for more than 200 FremantleMedia TV shows, including American Idol, The Price is Right, Got Talent and The X Factor.

The agreement makes use of BroadbandTV’s content management team and proprietary technology platform, VISO NOVI. The company will now be in charge of managing user-uploaded content around a wealth of programming from the FremantleMedia catalogue.

“Smart media companies are embracing the online video revolution by deeply understanding their fans and positively engaging with them. It’s about effectively taking the brand experience to the next level and allowing the fan to share the great content you’ve created for them,” said Shahrzad Rafati, the founder and CEO of BroadbandTV. “Without question, a solid online video strategy is essential for major content owners. We’re looking forward to combining our deep digital expertise with FremantleMedia’s fantastic content to open new revenue streams and, most importantly, allow their fans to get even closer to the brand online.”

“The viewer path has fundamentally evolved, we remain committed to producing fantastic content in formats that support the business and effectively serve our fans,” commented Cécile Frot-Coutaz, the CEO of FremantleMedia.


Olivier Delfosse, the senior VP of digital at FremantleMedia, added, “We’re seeing more fan-uploaded content than ever before and this relationship will help us to more effectively manage our premium assets and deliver against our broader digital strategy objectives. Ultimately, we want brand-safe content to be consumed by our fans and BroadbandTV’s rich digital video expertise will enable us to optimize this part of our business.”