BLE Sets Dates for 2014 Event

LONDON: Brand Licensing Europe (BLE) is returning to London's Olympia from October 7 to 9, following on last year's event that was the biggest and most-attended yet.

The 2013 event topped the year prior with 5 percent more visitors. It also marked the launch of the three new zones on the show floor. In 2013, 7,244 retailers, licensees and sales promotion professionals from 69 countries attended, with more than 280 exhibitors showcasing in excess of 2,200 brands, characters and images.

For 2014, the show will again be divided into three distinct zones: Art, Design & Image; Brands & Lifestyle; and Character & Entertainment. Running alongside the exhibition will be the Licensing Academy, featuring keynote sessions, as well as the License This! competition, now in its fourth year.