Kasmanas to Rep Bananas in Pyjamas Licensing in Brazil

LONDON: Endemol has appointed Kasmanas Licensing as the exclusive licensing agent for Bananas in Pyjamas in Brazil.

Bananas in Pyjamas first launched in 1992 as suited characters. They are now featured in a new CGI animated series, sold by Endemol Worldwide Distribution. The new show premiered in Australia on ABC2 in May and in the U.K. on Channel 5 and Cartoonito in July. International sales include territories such as the Philippines, pan-Asia, Ireland and Hong Kong. Bananas in Pyjamas is a Southern Star Entertainment/Southern Star Singapore Production in association with the Australian Broadcasting Corporation.

Ana Kasmanas, the director of Kasmanas Licensing, said, “Kasmanas are very proud and thrilled to be working with Bananas in Pyjamas once again. We are certain of this success as the series is extremely charismatic, has the Brazilian persona, and the quality of the episodes is incredible. Our market is more than ready to sign deals and we thank Endemol for this partnership.”

Cathy Payne, the chief executive of Endemol Worldwide Distribution, added, “Endemol are extremely excited to be partnering with Kasmanas to bring the new generation of Bananas product to the Brazilian consumers whom we are confident will once again embrace these much loved characters. Kasmanas were pivotal to the original success of the licensed property in Brazil with their enthusiasm and vision for the brand.”