NATPE Sets Up Brand Innovation Summit

LOS ANGELES/NEW YORK: NATPE is bringing together leading brands, advertising executives, production companies, studios and ad-solution providers to take part in the day-long Brand Innovation Summit, taking place September 22 in New York.

The one-day conference will focus on how brands and producers are changing the way they partner to create, finance, distribute and monetize content. The summit includes sessions on how brands measure success in the marketplace; the rise of digital video projects starring top-name talent; how brads are making themselves content producers; building a new entertainment brand; the relationship between sponsors and content creators; digital content distribution and more. Natpe.org will also stream the event live.

Speakers slated to take part include Rob Barnett, the founder and CEO of My Damn Channel; Lynn Bolger, the executive VP of advertising solutions at comScore;  Erin McPherson, the VP of video programming and originals at Yahoo!; Scott McKinley, the executive VP of advertiser solutions at The Nielsen Company; and Jordan Levin, the CEO of Generate, among others.

"Our multiplatform world creates incredible opportunities for brands, creative professionals and studios to develop content and campaigns that will appeal to consumers regardless of medium,” said Rick Feldman, NATPE’s president and CEO. “Gathering these accomplished executives together to explore solutions and new possibilities will not only make for a series of fascinating conversations, but will also help further the goals of both brands and producers.”