Discovery Signs 3D Deals in U.K. & Japan

SILVER SPRING: Marking its first-ever 3D deals outside of the U.S., Discovery Networks International (DNI) has signed agreements with BSkyB and Virgin Media in the U.K. and J:COM in Japan for a range of 3D content.

The deal with BSkyB and Virgin Media includes a number of Discovery Networks U.K. 3D commissions, including 3D Safari, from Renegade Productions, and Beautiful Freaks with Nick Baker, being filmed with tigress Productions in Namibia. From 3net comes High Octane, a 10×1-hour show about extreme sports.

In Japan, Discovery Channel’s Ghost Lab and Animal Planet’s The Haunted will be available to watch in 3D on the J:COM on Demand service.

“The uptick of 3D internationally is just around the corner—and as the industry pioneer in emerging technologies—Discovery is on hand to provide international distribution partners the best in 3D content,” said Mark Hollinger, the president and CEO of Discovery Networks International. “Discovery is collaborating with key industry leaders in 3D technology and production to provide high-quality programming that will jump off the screen and captivate viewers around the globe.”