ESPN STAR Sports in La Liga Deal

SINGAPORE: ESPN STAR Sports has clinched a deal to bring exclusive live coverage of Spain’s La Liga for the 2012/13 through 2014/15 seasons across 18 Asian markets.

The deal covers standard and HD coverage, broadcast, online and mobile, plus select games in 3D. ESS has the rights for Malaysia, Indonesia, India, Taiwan, Philippines, Myanmar, Cambodia, Laos, Papua New Guinea, Pakistan, Sri Lanka, the Maldives, Nepal, Bhutan, Bangladesh and North Korea; as well as China and South Korea in English only. The coverage will be delivered on ESPN, STAR Sports, ESPN HD, ESPN Player and Mobile ESPN. La Liga rounds out a football portfolio at ESS that already includes Barclays Premier League, UEFA Champions League, the FA Cup and England home matches and major tournaments from Asian Football Confederation.

“This acquisition underlines our commitment to football fans in the region as we continue providing the most compelling content to our viewers, and an excellent promotional platform for our business partners," said Manu Sawhney, ESS Asia’s managing director. "We have established a strong tradition in building and strengthening top-class football properties on our networks with the reach of our networks, multiple media platforms, world-class match presentation and our continued focus towards original, localized football programming and innovative marketing campaigns. The presence of the La Liga on our networks positions us as a leader in football content in Asia, and this programming is undoubtedly a tremendous value to our affiliate partners, advertisers and viewers."