Head of U.S. TV in Place at Bloomberg

NEW YORK: Andrew Morse, currently the executive producer of innovation and integration for ABC News Digital, has been named head of Bloomberg Television in the U.S.

Morse will oversee the editorial, programming, operations and development for the global 24-hour business news channel, which reaches more than 270 million homes. He will also work to further the company’s strategy of delivering news, business intelligence, market information and data across real-time platforms. Morse reports to Andy Lack, the CEO of the Bloomberg Media Group.

In his previous post, Morse led ABC News’ coverage on the ground for the earthquake, tsunami and nuclear crisis in Japan and the Egyptian Revolution in 2011, as well as the earthquake in Haiti in 2010. He had oversight for ABC News’ digital portfolio, including ABCNews.com, ABC News Now, the network’s 24-hour broadband channel, and its emerging platforms such as the iPad and iPhone apps. Prior to joining the ABC News digital team, Morse served as executive producer of Good Morning America’s weekend edition and had been senior producer for World News Saturday and Sunday.

"Andrew brings experience not only as an award-winning broadcast journalist, but in understanding the needs of today’s media organizations to deliver creative content to consumers across multiple platforms," said Lack. "As a producer, he’s created exciting, smart television for a global audience, making him an ideal fit as Bloomberg continues to build a world-class multimedia organization."