PRIME Sport to Air Belgian Football Competition

MECHELEN: The Belgian cable operator Telenet has secured the exclusive pay-TV rights for the Belgian football competition to air on its PRIME Sport channel over the next three seasons.

Telenet is now to present the top three matches live and complete per match day on its PRIME Sport channel. The coverage will soon be available on Telenet Digital TV as well. Telenet tendered in partnership with VOO and with RTBF and Vmma. Telenet will ask Studio A to produce the TV broadcasts.

"Our customers have repeatedly told us directly that they would appreciate it very much if Telenet too would broadcast the Belgian football competition," said Duco Sickinghe, the CEO of Telenet. "For that reason we did our utmost to satisfy their demands, and financially we made an effort not only to acquire a number of Belgian football rights, but will also offer top-class international football as well on PRIME Sport."