ALL3MEDIA Sells The Spice Trail

LONDON: ALL3MEDIA International has signed up new broadcasters for Lion Television’s The Spice Trail in Madagascar, India and Morocco and Indonesia.

ALL3MEDIA has licensed the show to BBC Worldwide for BBC Knowledge in Asia and Africa. Episodes have also been picked up for Thai Air, Emirates British Airways and Sri Lankan Airways. Further sales for the series include France’s France 5, SBS in Australia, TV1 in Finland and Sogecable for Spain and Portugal.

The show takes viewers on the trail of some of the most coveted spices int he world. It features historical facts, along with information on how spices have been grown, used and traded over the centuries.

Louis Pedersen, managing director of ALL3MEDIA, said: “The Spice Trail is a wonderfully entertaining and intelligently informative series about a truly exotic and universally appealing subject.  We are confident that the series will continue to appeal to overseas broadcasters and it’s good to see the first round of sales already covers four continents.”