CAKE Names VP of International Sales

LONDON: CAKE has promoted Leila Ouledcheikh to VP of international sales from senior sales manager.

In her new position, Ouledcheikh will be responsible for worldwide merchandising and licensing sales, as well as TV and home-video exploitation across Germany, France, Italy, Benelux, the Middle East, Africa, Greece and Turkey. She will also help evaluate new business opportunities to drive the distribution of CAKE’s catalogue and work on the development of strategies for international brand building and co-production projects.

Prior to joining CAKE in 2009, Ouledcheikh served as senior territory manager at Entertainment Rights; she also oversaw sales for preschool brands such as Bob the Builder, Thomas the Tank Engine, Postman Pat and Barbie while at Hit Entertainment.

Ed Galton, the COO and managing director at CAKE, said of the promotion: “Leila has been a key part of CAKE’s success and has been a driving force behind our growth in Europe—and, as such, this promotion is a just reward.”