News Corp. Sets Up New Hispanic Media Arm

NEW YORK: FOX International Channels (FIC) and Fox Global Networks have established a new Hispanic media group that will initially encompass three Spanish-language networks.

Fox Hispanic Media (FHM) will initially encompass FOX Deportes, a sports network; Utilísima, a women’s lifestyle network; and Nat Geo Mundo, a non-fiction entertainment network.

“Advertisers know it is increasingly crucial to reach this tech savvy, bicultural Latino community and gain their loyalty,” said Tom Maney, senior VP of advertising sales at Fox Hispanic Media. “Our specialized consortium will allow them to target a valuable consumer segment of influencers across multiple platforms and diverse demographic slices.”