TeleFutura Launches VOD Service

MIAMI: TeleFutura On Demand is a new service that provides 24-hour access to a range of prime-time novelas within one day of their linear broadcasts.

New programming is to be made available on a daily basis. The launch lineup includes India, Showbiz TV (Escandalo TV), That’s Life (Así es la vida), Delicioso and All-Star Movies (Cine de las estrellas).

“In partnership with our distributors, our goal is to offer viewers ongoing access to the best Spanish-language content,” said Tonia O’Connor, the president of distribution sales and marketing at Univision Communications. “TeleFutura’s programming is a passion point for U.S. Hispanics and a dedicated VOD channel creates an opportunity for more engagement.”

O’Connor added: “The launch of a dedicated channel for TeleFutura content speaks to the growth of VOD among Hispanics and the increased demand for relevant non-linear Spanish-language content.”