New European Licensees for Dinosaur King

LONDON: Four new licensees have signed up for the licensing program for the 4Kids Entertainment International property Dinosaur King.

Z Press is to launch a Dinosaur King section in Kr@sh magazine in the Netherlands. J.M. Inacio in Portugal has come on board for a back-to-school range, which will include various bags, backpacks and trolleys, pencil cases, wallets and stationery sets. Class Investment in Poland is also launching a back-to-school line, including books, bags, folders, wallets, rulers, pencil cases, pens, crayons, pencils, stationery sets, lunch boxes and water bottles. Egmont has launched a Dinosaur King magazine across Sweden, Finland and Norway.

“These new partners add to an impressive list of Dinosaur King licensees across Europe,” said Sandra Vauthier-Cellier, the managing director for 4Kids Entertainment International. “The brand is a great success and we will continue to build on this across all categories.”