FremantleMedia Takes Majority Stake in Ludia

LONDON: Increasing its shares by a further 51 percent, FremantleMedia is now a majority holder in the casual video games company Ludia.

The purchase will bring FremantleMedia’s share in Ludia to 80 percent. The deal is expected to close before the end of the year, subject to customary closing conditions and Canadian regulatory approval. Ludia’s president and founder, Alex Thabet, will remain in his current post.

FremantleMedia and Ludia have collaborated since 2008 on a range of titles for game consoles, PCs and iPhone and iPad apps. This includes extensions for The Price is Right, Family Feud and Press Your Luck.

“Ludia is a leading creator of video games, and after building a successful relationship over the last few years we are delighted to fully welcome them into the FremantleMedia family," said FremantleMedia’s CEO, Tony Cohen. "Interactive gaming is an important way for FremantleMedia to diversify and this will increase our expertise and capability in this area, allowing both companies to develop even more successful consumer-facing entertainment across multiple platforms.”

"FremantleMedia has been a trusted partner and this new investment gives us the opportunity to develop new games using their fantastic international brands," added Thabet. “We are very excited to be taking this next step in our business relationship and we’re looking forward to working even closer with FremantleMedia’s extensive global network to build our existing client base and to develop new channels.”