Driver Dan’s Story Train Gets Consumer-Products Push

ABU DHABI: twofour54 has signed up Andrew Kerr as the licensing and merchandising agent for the hit show Driver Dan’s Story Train for the U.K. and Ireland.

Kerr is the founder of the children’s content development agency Aoh!k Commerical, and prior to this was responsible for the successful relaunch of Postman Pat, along with creating the consumer ID and positioning strategies for Guess with Jess and Tinga Tinga Tales.

He is tasked with building the Driver Dan’s Story Train brand and positioning it in the U.K. licensing and retail trade.

Wayne Borg, the COO of twofour54, commented: “Driver Dan’s Story Train is such a unique brand, which has already proved to have great commercial potential, connecting with children and their carers alike. The brand’s ability to attract key partners is exemplary of its quality; with solid relationships forged with CBeebies and Macmillan Children’s Books, Aoh!k’s appointment echoes the level of high-end collaborators to-date. Having Aoh!k aboard at such an exciting time for Driver Dan is pivotal to its future development. We believe Driver Dan is destined for success and it is the perfect vehicle through which to achieve twofour54’s commitment to high quality entertainment.”

Kerr added: “I am delighted to be working on Driver Dan’s Story Train. It’s a beautiful series, with fantastic consumer product potential. With partners like CBeebies and Macmillan on board, the foundation for a successful multi-category consumer products launch is in place. I couldn’t have asked for a more ideal property or circumstance to announce as the first addition to my new company’s portfolio.”