Extraordinary Dogs Sells Worldwide

LONDON: A Brand Apart Television has sold Extraordinary Dogs into more than 70 international markets, including deals with Channel Five in the U.K. and the Documentary Channel in the U.S.

A Brand Apart put together the deal with Procter and Gamble’s Eukanuba Pet Foods to fully fund the production. The program, produced by Back2Back Productions, has now sold a handful of terrestrial channels around the world, including Australia’s Channel 7, Italy’s Odeon TV, New Zealand’s Prime TV and in Russia. The 13×13-minute series has also sold into Hong Kong, Germany, South Africa, Scandinavia, the Netherlands and Thailand, among other territories. The series tells of remarkable stories of animal bravery, intelligence, instinct and emotion.

Channel Five’s head of factual, Andrew O’Connell, said: “This is a heartwarming and revealing series for all the family. I’m delighted to have secured it for Channel Five.”

"DOC offers an authentic environment in which innovative marketers and discriminating viewers can connect through engaging branded content," added Jay Kelley, Documentary Channel’s senior VP of sales. "A Brand Apart and Procter and Gamble are great partners, and this project clearly illustrates the value of forming early-stage alignments between brands, content creators and distributors."

A Brand Apart’s managing director, Neil Osborne, said: "We are thrilled that Extraordinary Dogs is destined to be broadcast as an advertiser branded series in over 70 countries next year. We’ve secured some of the best broadcasting partners in the world and I’m particularly delighted that Channel Five will be our U.K. partner. To have secured a deal in America with such a prestigious and fast growing broadcaster as the Documentary Channel is the icing on the cake!"