Property Profile: My Big Big Friend

ORIGIN: Based on an original idea.

DISTRIBUTOR: Breakthrough Entertainment

CREATORS: Andrés Lieban and Claudia Breitman

EXECUTIVE PRODUCERS: Andre Breitman, Ira Levy and Peter Williamson

COMMISSIONING BROADCASTERS: Treehouse, TV Brasil, Discovery Networks Latin America/U.S. Hispanic

TV SHOW: 52×11-minute or 26×30-minute 2-D animated series. Produced by Breakthrough Films & Television in association with 2D Lab and Treehouse. My Big Big Friend is aimed at children ages 3 to 5.

DESCRIPTION: The imaginations of children are truly incredible. In their imaginations, kids can go anywhere, be anyone and do anything. And sometimes their imaginations can even create new playmates; which is exactly what happened to three young friends; Yuri, Lili and Matt.

The show follows 4-year-olds Yuri, Lili and Matt, along with their big big friends—Golias (a blue elephant), Nessa (a pink giraffe) and Bongo (a green kangaroo)—as they discover that with a bit of help from each other and a whole lot of imagination, big problems can shrink down to size.

LICENSING & MERCHANDISING PLANS: A full line is to be formally presented at the Brazilian Toy Fair in June 2011, including plush toys as well as various other items for kids and babies. Other products planned are apparel, books, DVDs, stationery and art supplies as well as children’s cosmetics (sunscreen, baby oil, etc.).

STRATEGY FOR ROLLOUT: Nat Abraham, the head of distribution at Breakthrough Entertainment, which is representing the show, says that Latin America is the initial target. "The series began airing in Latin America on July 17 and in Brazil on August 9, we are therefore targeting this region for our first licensing push." My Big Big Friend is being licensed by Kasmanas Licensing (Brazil) and already has a network of sub agents in all Latin American countries.

Abraham says that the target is to have the first products in the stores by 2011, with a full rollout in stores by October 2011 to coincide with Children’s Day in Latin America and Brazil. "Specifically for toys we are in talks with both international and regional master licensors," adds Abraham. "The toyline will be formally presented at the Brazilian Toy Fair in June 2011."

To watch a clip of My Big Big Friend, please click here.