Dori Continues Sales on uMan

TEL AVIV: Dori Media Group has sold its interactive cross-platform reality format uMan to Fullhouse Standup Etcetera in Finland.

This follows on the recent sale of uMan to Banijay Entertainment six territories in Europe. The format has now been sold to a total of nine countries since its July 2009 debut.

Nadav Palti, the president and CEO of Dori Media Group, commented: "uMan has been very well received from international buyers in the markets we are introducing it to and we are delighted with its recent sale to Fullhouse in Finland. The show is a truly unique format that, through their mobile phones and internet, gives viewers complete control over the lives of its contestants. As a unique and innovative format, developed by Dori New Media and Cellcom, uMan has the ability to attract wide range of audiences in different countries and cultures worldwide.”

Adi Cohen, the VP of marketing at Cellcom, the leading cellular operator in Israel, added: "We are very pleased with the on-going global interest in uMan. More and more content is being made available on cellular devices and on-line, reflecting a general trend among younger viewers in particular for flexible means of viewing content. We are delighted to be partnered with Dori Media to bring innovative content such as uMan to forward looking networks such as Fullhouse."

Producer Ilpo Murtovaara from Fullhouse said: "We are very excited of the uMan format. The idea is fresh and the multichannel distribution is definitely something which will be the future in digital business market. We are very pleased to have the possibility to launch uMan in Finland."