Elisabeth Murdoch & Joanna Shields to Deliver Joint Keynote at MIPTV

PARIS: Elisabeth Murdoch, the chairman and CEO of the Shine Group, and Joanna Shields, the former CEO of Bebo and president of AOL’s social media and communications businesses, will deliver a joint MIP Digital Keynote on the Tuesday of MIPTV.

Murdoch and Shields will provide further details of their recently announced partnership, which is aimed at innovating at the intersection of TV, digital and social entertainment. The pair will further discuss what are considered to be the new frontiers of storytelling and how entertainment extends beyond traditional platforms. The keynote will be part of the MIPTV 2010 conference program “Charting the Next Decade of TV and Digital Entertainment.”

Murdoch founded Shine in 2001 and has grown the company from a single multi-genre independent to a global outfit with 24 production companies across three continents. Prior to setting up Shine, Murdoch joined BSkyB as general manager, later becoming managing director for Sky Networks with overall responsibility for Sky’s programming business, group consumer marketing and its news, film and entertainment channels.

Shields was most recently chief executive of Bebo and after leading its acquisition by AOL, she became president of AOL’s social media and communications division responsible for all social and instant messaging products including AIM and ICQ desktop and mobile clients. Prior to Bebo, Shields was managing director at Google, where she was responsible for developing and managing the company’s advertising and syndication network across Europe, Russia, the Middle East and Africa.