Armoza’s Upgrade Scores European Pickups

TEL AVIV: The Armoza Formats game show Upgrade has been slated for broadcast in Romania on Prima TV and in Turkey on Show TV on February 15.

In Romania, where the show was produced internally by Prima TV, a full prime-time season of 20 weekly episodes is slated. In Turkey, Upgrade was adapted by 18 Productions. Show TV will air a season of 13 episodes. The game-show format is in development in more than a dozen territories around the world, including the U.S., Canada, Norway and India, along with a recently signed deal in Greece with production outfit Studio Alfa.

Avi Armoza, the CEO of Armoza Formats, said, "We’re excited to see two versions of Upgrade come to the screen this spring. In this economic climate, a game show like Upgrade strikes a chord with a global audience because it’s about real people looking for ways to upgrade their own lives in a realistic way. For broadcasters and advertisers, Upgrade offers a unique opportunity for sponsorship and product placement. It’s a win-win game show."