Heathcliff to Get Video-Game Treatment

NEW YORK: Fitz Roy Media has signed a licensing deal that grants Storm City Entertainment the worldwide rights to create and distribute video games based on the Heathcliff property, with the first release scheduled to hit retail in fall 2011. 

The agreement is part of Fitz Roy’s strategy to extend the Heathcliff brand to new generations of children, tweens and young adults with new entertainment projects and merchandising. Storm City will develop the games over the next seven years, created for all gaming platforms. 

“Heathcliff’s pugnacious personality and penchant for mischief provide a wealth of fodder for entertaining quests that make video games engaging and entertaining,” said Hamp Hampton, the CEO of Fitz Roy. “With a record of success that includes the ground breaking, best-selling System Flaw, Storm City is perfectly suited to translate Heathcliff’s intrinsic qualities into immersive and fun gaming experiences that are certain to be embraced by this feline’s ever widening base of loyal fans.”

"We’re thrilled to be involved with this project, and look forward to bringing Heathcliff to life in a series of all-ages games that will entertain and amuse," added Susan Kain-Jurgensen, the CEO of Storm City Entertainment. "In an adventure-driven world of sass and attitude, Heathcliff is a role model, and the gaming possibilities that can be created for him are endless."