Nielsen to Combine TV and Online Measurement

NEW YORK: Nielsen is creating a single-source measurement for both TV and online viewing of video content, with rollout of the new service to be complete by August 31, 2010. 

The initiative, called TVandPC, creates the industry’s first single-source measure of viewing to both TV and online. The plan is to roll out Internet measurement to National People Meter (NPM) households starting December 23. Once rollout is complete, Nielsen will be able to report online video viewing from 7,500 NPM homes, representing about 20,000 people and 12,000 computers. Currently, Nielsen’s Internet meter is installed in a small sample of 375 people-meter homes.