Flor Latina Presents Easy Money

BUENOS AIRES: Flor Latina Entertainment Group is launching Logia Films’ 13-episode mini-series Guita fácil (Easy Money) for 2010, and will be presenting the first episode at NATPE.

At MIPCOM, Flor Latina presented the ten-minute trailer for the new mini-series, which tells the story of Rolo Barón, a security guard working for an important cosmetic company. He is bogged down with financial troubles and has virtually no possessions. The only thing he cherishes is a collection of tango records and a very old car he inherited from his father. His life changes when he overhears a private conversation at work, and from then on he will stop at nothing to conduct a very profitable business, pay his debts and run away from his enemies.

Gustavo Rodero, a founder of Logia Films, commented: “Luckily, Guita fácil is no longer just a wish and it turned into a reality. We are confident that Silvana D’Angelo and her team at Flor Latina are our best allies regarding the task of transmitting the essence of our product, due to their great deal of knowledge in relation to the preferences of the international TV programmers.”

Silvana D’Angelo, the president and CEO of Flor Latina, said: "We feel happy and proud to be part of this wonderful project together with Logia Films, which has such a talented and avant garde team. The story is appealing for all cultures and social classes."

She added: "Besides, during its presentation in Cannes, it was very well received by the international buyers. I think that having Carlos Portlaluppi playing the leading role as an ‘anti-hero’ will generate situations full of humor, but also those that could deeply touch our emotional fiber. This is a story that has it all, that offers something different from what we’ve been seeing till today, and an important plot trigger: what are we ready to resign while we search for the ‘happiness formula?’ An incredible script backed up by a team of writers with a great deal of experience in relation to the Latin American fiction, and on top of everything: the sophistication and mystery of tango environment, that offers the perfect opportunity to wrap the story in a unique glamour halo."