Wolverine and the X-Men

ORIGIN: The series is based on the original X-Men comic books from Marvel.

DISTRIBUTOR: Liberation Entertainment, excluding the U.S. 

CREATOR: Marvel Animation

EXECUTIVE PRODUCER: Eric Rollman

COMMISSIONING BROADCASTER: Nicktoons Network in the U.S.

TV SHOW: Wolverine and the X-Men consists of 26 half-hour episodes in season one, which aired on Nicktoons Network in the U.S. this year. A second season of another 26×30-minute episodes is currently in production by Marvel Animation.

TRAILER: Visit Liberation Entertainment’s Screening Room to watch a clip of Wolverine and the X-Men.

DESCRIPTION: When an explosive event shatters the lives of the X-Men and takes away their mentor, the beaten heroes walk away from it all. But then they’re given a rare glimpse into the future, and see a world in utter ruin, ruled by giant destructive robots. A world that spiraled out of control because the X-Men had given up. So now the most legendary of all X-Men takes the lead: Wolverine. Reuniting these broken heroes, Wolverine embarks on the ultimate mission—to prevent the world’s destruction. To rescue us from ourselves. To save the future.

TV SALES: Liberation Entertainment has licensed the first season of Wolverine and the X-Men to CBBC in the U.K., TELETOON in Canada, Disney Channel Latin America, Record TV in Brazil, Cartoon Network France, Raisat in Italy, TV Azteca in Mexico, Russia’s CTC, ABC Australia and Cartoon Network Asia, among others.

MAJOR TOY LICENSEES: Hasbro is the master toy licensee for Wolverine and the X-Men. Its product slate includes action figures for the show’s characters.

OTHER PRODUCTS: Other lead categories include clothing, bags and accessories, toys, games, hats, belts, party goods, footwear, backpacks, food and beverage, back-to-school, sporting goods, health and beauty, underwear and more.

STRATEGY FOR ROLLOUT: Following the theatrical release of Twentieth Century Fox’s X-Men Origins: Wolverine feature this year with Hugh Jackman, Liberation Entertainment will be looking to sign up additional broadcast partners for the animated series Wolverine and the X-Men, capitalizing on the worldwide awareness of the comic-book based franchise.

“The buyers with a big appetite for action-adventure animated programming are very welcoming of our premier branded product such as Wolverine,” says Matt Cooperstein, the senior VP and general manager of worldwide television at Liberation Entertainment. “When it comes to adventure animated series, it is important to distribute properties with characters that the consumers have awareness of from movies, comic books and successful TV cartoon series. The richness and the quality of the scripts, characters and high-quality animation, whether classic cell or CGI or Flash, are critical to [the success of] series with kids and families.”