ESS Nabs English Football Rights in Asia

October 7, 2009 World Screen

SINGAPORE: ESPN Star Sports has secured the exclusive broadcast rights to Barclays Premier League on multiple platforms in markets across Asia, including India, while in Malaysia and Brunei it is sharing the games with Astro.

The ESS deal covers 18 markets across Asia: India, Indonesia, East Timor, Cambodia, Laos, Myanmar, North & South Korea, the Philippines, Bangladesh, Bhutan, Maldives, Mongolia, Nepal, Pakistan and Sri Lanka and, in conjunction with pay-TV platform Astro, Malaysia and Brunei.

All 380 BPL rights will air live across multiple platforms, including TV, the Internet and mobile, with up to 190 on a VOD basis.

Manu Sawhney, managing director of ESPN STAR Sports, said, “We have been showcasing the BPL in Asia for over a decade now and we are very pleased to further extend this association for another three seasons. This renewal underlines our commitment to football fans in the region as we continue providing the most compelling content to our viewers and an excellent promotional platform for our business partners.

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Henry Tan, Astro’s COO, said, “We are proud to further strengthen our association with Malaysian football fans by bringing them three more seasons of their favorite football action from BPL. Along with our valued partner, ESPN STAR Sports, we have been showcasing BPL action and a comprehensive bouquet of football programming since 2001 on Astro platform. Malaysian football fans can continue to look forward to the best sporting action from around the world on Astro.”