IOC Grants 2010, 2012 Olympic Games Rights in the Caribbean

LAUSANNE: The International Olympic Committee (IOC) has awarded the broadcast rights for the Vancouver 2010 Winter Olympic Games and the London 2012 Olympic Games to International Media Content (IMC), the parent company of SportMax in the Caribbean.

The rights deal covers all platforms, including free-to-air and subscription TV, Internet and mobile phones, in Anguilla, Antigua-Barbuda, the Bahamas, Barbados, Belize, Bermuda, British Virgin Islands, Cayman Islands, Guyana, Dominica, Grenada, Jamaica, Montserrat, St Kitts and Nevis, St Lucia, St Martin, St Vincent and Grenadines, Surinam, Turks and Caicos Islands and Trinidad and Tobago.

IOC’s president, Jacques Rogge, noted: “The IOC wants to ensure that as many people as possible around the world are able to enjoy the Olympic Games. We are very happy to be partnering with IMC to make this a reality in the Caribbean.”

Patrick Rousseau, the chairman of IMC, added: “It is with great pride that we add these IOC properties to the inventory of Caribbean rights that IMC currently holds. The Olympic Games is at the pinnacle of sports properties worldwide and the Summer Games in particular has seen tremendous performances from our Caribbean athletes. We are ecstatic about the acquisition of these rights which will allow us to increase the coverage of the Olympic Games utilising a combination of our regional free-to-air broadcast partners in each territory, as well as our SportsMax channel that broadcasts into 22 markets in the region.”