4Kids TV Takes Canadian Live-Action Kids’ Series

TORONTO, August 22: 4Kids Entertainment has acquired all 13
episodes of the Canadian live-action kids’ series The Adrenaline Project, produced
by marblemedia in association with YTV, for its 4Kids TV Saturday morning block on FOX.

The series will begin airing on the block on September 29,
the same date as the exclusive Canadian broadcast premiere on YTV. In addition,
4Kids Entertainment has also licensed exclusive content from the show’s website
www.theadrenalineproject.com. Once the show has launched, the site www.4kids.tv
will include expanded video footage, streamed episodes and featured music from
the soundtrack.

Hosted by Richard Cazeau, The Adrenaline Project drops five thrill-seeking teens at Base Camp each
week to train for a chance to emerge as The Ultimate Adrenalite. They’ll
compete head-to-head for victory in the unknown final event where they may be
asked to do anything from zipline, scuba dive, white water kayak or even bungee
jump.

“The Adrenaline Project
is a great addition to the 4Kids TV
lineup,” said Norman Grossfeld, the president of 4Kids Productions. “We are
hopeful that the series will motivate and inspire teen viewers to learn the
importance of well-being as they watch the competitors face a variety of
physical and mental challenges. The show’s emphasis on physical fitness,
teamwork and friendly competition, packaged in an exciting, fast-paced format,
has all the makings of a ratings winner.”