4Kids to Program CW Kids’ Block

NEW YORK, October 3: The CW is axing the Kids’ WB! Saturday
morning offering beginning in the 2008-2009 season, handing over responsibility
for the block to 4Kids Entertainment.

The deal with 4Kids is valid for five years, beginning in
2008, and will see the company providing five hours of children's programming
per week to The CW Network for broadcast on Saturday mornings between 7 a.m.
and 12 p.m. 4Kids will also sell the national commercial advertising in The CW
Network's kids’ block. The CW and 4Kids will share national ad revenues, with
the network's share of revenue to be applied against a guarantee to be paid by
4Kids to The CW.

4Kids already operates the 4Kids TV block on FOX’s Saturday morning schedule, a deal
that was recently extended through the end of the 2008-2009 broadcast season.

"We are delighted to be in business with The CW and
secure distribution of 4Kids'content for the next five broadcast seasons,"
said Alfred R. Kahn, 4Kids Entertainment's chairman and CEO. "We have had
tremendous success over the years collaborating with CW Network partner Warner
Bros., to whom we licensed 4Kids' hit TV series and movies such as Pokemon and Yu-Gi-Oh! We think The CW's outstanding affiliate lineup and young target
demographic make the network a perfect fit for our programming and business
initiatives."

"The last number of years have seen significant
consolidation in the world of Kids' programming," added John Maatta, the
COO of The CW. "It is important to us to continue to present young viewers
with quality entertainment choices on free-over-the-air television. This is a great
transaction for both The CW and 4Kids Entertainment. It is especially
gratifying to work again with 4Kids, a recognized leader in children's
programming, with whom we have shared so much past success. The agreement with
4Kids with its substantial resources and laser-focus in this arena, will
position The CW to continue as a leading supplier of kids programming on
broadcast television."