4Kids Names New Licensing, Merchandising VP

NEW YORK, August 23:
Former American Greetings executive Betts FitzGerald has been appointed as VP
of licensing and marketing of 4Kids Entertainment, spearheading key brands like
Viva Piñata and Cabbage
Patch Kids.

FitzGerald will be
responsible for leading licensing efforts for a number of other 4Kids
Entertainment properties, including Jim Henson Designs, Pajanimals, Xbox360, Monster
Jam and Dinosaur King. She will also coordinate marketing activities for
Monster Jam.

FitzGerald has over 30
years of experience in developing and executing strategic marketing, licensing
and brand direction. Most recently, she served as the VP of outbound licensing
for American Greetings in New York. Her responsibilities included overall brand
development, sales and licensing, in the U.S. and worldwide, of such brands as Mad
Balls, Holly Hobbie, Holly Hobbie & Friends, Twisted Whiskers and Pretty Freekin’ Scary. She also oversaw the international brand
management of Care Bears.