4Kids Appoints RollBots Licensing Agents

Exim Licensing Group will represent licensing in Latin America, while Tycoon Enterprises takes on responsibility for Mexico. Wild Pumpkin Licensing International will represent the property in Australia and New Zealand and Segal Licensing will serve as the Canadian licensing agent.

RollBots introduces the world of Flip City and Spin, a crime fighting ‘bot who lacks a tribe of his own but makes up for it with incredible speed. The CG animated series first premiered in February on Canada’s YTV and recently made its U.S. debut on TheCW4Kids Saturday morning program block on The CW.

“We’ve had a wonderful history working with Exim, Tycoon, Wild Pumpkin and Segal for many of our biggest brands and we are confident that all four will help us build a strong international licensing program for Amberwood Entertainment’s Rollbots,” said Roz Nowicki, the executive VP of marketing and licensing at 4Kids Entertainment.

“RollBots continues to sell internationally and we are excited to have partnered with these proven merchandising agents to help solidify the brand in their respective territories,” added Jonathan Wiseman, the senior VP of Amberwood Entertainment.