3 Ball Productions/Eyeworks USA Ups Two Execs

LOS ANGELES: 3 Ball Productions/Eyeworks USA has upped COO Ross Weintraub to managing director of Eyeworks Distribution, while Adam Greener has been promoted to chief creative officer.

Weintraub adds to his day-to-day finance and operations responsibilities, with oversight for the worldwide distribution at Eyeworks. Greener is tasked with overseeing creative on the company’s development and current series. Weintraub continues to report to CEOs JD Roth and Todd Nelson, with a dual reporting stream to the Eyeworks board of directors for distribution. Greener continues to report to Roth and Nelson.

Roth said, “Ross Weintraub has been a key factor in the success and explosive growth of 3 Ball over the last four years, culminating in our transition with Eyeworks into a global production company. Ross combines strategic thinking and keen leadership with a pragmatic, hands-on approach, making him ideally suited to expand the company’s distribution arm, both through the sale of ready-made programming, and through the distribution and production of international formats. With distribution poised to mirror the strength of production, it’s a very exciting time for our company, and we’re thrilled that Ross will continue to help drive 3 Ball/Eyeworks USA as we enter this new chapter.”

Regarding Greener, Nelson added, “Adam Greener has always been a ‘triple threat’ at 3 Ball, as someone with immense talent and experience in production, development and marketing. Having been a member of the 3 Ball family for nearly a decade, Adam has given birth to some of the company’s most popular and personality-driven shows, including Scott Baio is 45 and Single and The Pick-up Artist, and was also instrumental in the development of our new series Obese for ABC. Working with Adam, we know the creative direction of 3 Ball/Eyeworks USA is in great hands.”