2waytraffic Poised to Secure Millionaire Brand

LONDON, July 28: Just two weeks since acquiring Dutch format
producer and distributor Intellygents, 2waytraffic has entered into exclusive
negotiations to acquire Celador’s hit format brand Who Wants to be a
Millionaire?.

In March, the worldwide intellectual property rights and
British program library of Who Wants To Be A Millionaire? were put on the auction block, along with the
remaining assets of Celador International. 2waytraffic is now in exclusive
negotiations with Complete Communications Corporation Ltd (CCCL), the parent
company of Celador Productions and Celador International, to acquire the assets
and rights of Who Wants to be a Millionaire? and Celador International.