2waytraffic Highlights New Formats

HILVERSUM: Sony Pictures Television’s 2waytraffic International will be heading to Cannes with titles such as The Dating Game, Your Kid’s An Idiot and Frenemies to offer buyers.

One of the longest running formats in TV history, The Dating Game follows a simple premise: one guy has to choose one of three girls to go on a date with, then the roles are reversed. The updated match-making show returns to TF1 on September 28, with new twists, including the chance for the viewers to see the couple backstage having their first exchanges.

Your Kid’s An Idiot recently had a strong summer performance on BBC Three. Preproduction has already begun on a second season.

Frenemies is a quiz show with a unique reality element. The show combines tense on-location contestant meetings with an in-studio game show. Before the game begins, contestants attend a "bonding dinner" with their rivals. When the game gets started, it’s about helping your new-found friends or thwarting the efforts of your enemies.

Ed Louwerse, the managing director of 2waytraffic International, said: “The shows that we’re offering illustrate our careful evaluation of the marketplace and reflect what buyers are looking for: proven ratings winners like The Dating Game and Your Kid’s An Idiot, and unique programming, which Frenemies, a reality/quiz show hybrid, delivers.”