Univision Communications will bring Cooper Media’s over-the-air adventure and exploration network to its digital subchannels in select markets next year.
The service will roll out on eight Univision station digital subchannels in Q1, including in Los Angeles, Philadelphia, Miami and Orlando, with expectations for further expansion through 2019. The channel will showcase factual-entertainment content around “nature’s greatest dangers, history’s greatest mysteries and humankind’s greatest accomplishments.” Between the Univision deal and other partners, Quest will launch in nearly 50 percent of U.S. broadcast homes next year. Univision and Cooper previously partnered on the Justice Network.
“As the multicast environment continues to evolve and viewers seek new choices, Quest will fill a deep need in over-the-air factual entertainment programming,” said Steve Schiffman, CEO of Cooper Media. “Univision’s commitment to quality, diversified programming and its spirit of innovation in the rapidly evolving broadcast space makes it an ideal partner for a network like Quest.”
“Cooper Media has been a great strategic partner for Univision through our partnership on Justice Network, and we are pleased to expand our partnership with the addition of Quest. The new diginet provides audiences with compelling over-the-air content to audiences across the country,” said John W. Eck, Univision Communications’ chief local media officer.