Econet Media’s pan-African media company Kwesé has entered into an expanded partnership with iflix for sub-Saharan Africa.
As part of the partnership, Kwesé has acquired a stake in iflix Africa. With operations in Nigeria, Kenya, Ghana and South Africa, iflix offers users the region’s most extensive collection of local African and international series and movies, including first-to-market exclusive programming.
Econet Group founder and executive chairman, Strive Masiyiwa, said: “We are thrilled to deepen our operating partnership with iflix to lead the transformation of media in Africa. Our companies share a mutual passion for innovation, along with a deep understanding of the culture and evolution of digital businesses. Mobility in content consumption has grown exponentially in Africa and by partnering with iflix Africa we are ensuring that we are not only taking part in the evolution but are leading the movement.”
iflix Group co-founder and CEO, Mark Britt, said: “The strengthening of our relationship with Econet Group is a huge milestone for iflix. Following the initial phase of building our business in Africa, we have seen tremendous growth across our operating markets, far exceeding our expectations. Econet’s deep experience and success in media and telecoms, will be a huge advantage and enable us to continue to grow rapidly.”