Saturday, June 23, 2018
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Nickelodeon International Rolls Out Two New Apps


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Nickelodeon International has launched for global users two apps, one inspired by Dora the Explorer and the other football-themed.

Dora’s Worldwide Adventure is an educational geography app. Nick Football Champions celebrates global soccer season and invites kids to team up with Nickelodeon characters to play the sport.

Available in 12 languages, both apps can be downloaded in markets outside of the U.S. for iOS and Android. Dora’s Worldwide Adventure introduces preschoolers to geography, teaching them to learn about and celebrate different cultures with Dora, Boots, Swiper and other characters from the series. At launch, players can explore Australia, Brazil, China, Italy, Japan, the U.K. and the U.S. via the app.

Nick Football Champions allows kids to play soccer as their favorite Nickelodeon characters. They can win keys to unlock characters and Nickelodeon worlds.

“Both of these new games tap into what’s important to our audience,” said Kate Sils, the VP of multiplatform and brand engagement for Nickelodeon International. “Our research shows 89 percent of kids ages 6 to 8 are curious about the world. We created Dora’s Worldwide Adventure with that global interest and curiosity in mind. Similarly, we know that the majority of parents with children ages 6 to 11 report doing everything with their kids and that football is the most-watched sport of parents with children in this demo. So we’re excited to connect our iconic characters with such a globally beloved sport in Football Champions—the ultimate Nick-style football tournament.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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