NATPE Spotlight: WDR mediagroup

MIAMI: NATPE highlights from the kids’ slate of WDR mediagroup (WDRmg) include the animated series Gigglebug, targeted at children 3 to 5, and Trude’s Flatmate, which combines modern animation technology with classic 1950s drawings.

“With the positive effects of laughter as its central topic, Gigglebug speaks a universal language that is accessible to children all over the world,” says Stefanie Fischer, WDRmg’s head of content. “The character originated as an app, so there is a very fresh and up-to-date touch to it, and the brand lends itself to a 360-degree approach for marketing and merchandising. By contrast, Trude’s Flatmate is particularly appealing because of the nostalgic flair the animation conveys, combined with a timeless story about friendship and diversity.”

Meanwhile, From Scratch to Pro, designed for audiences ages 5 to 12, follows a young host as he tries to become a professional in a new sporting activity within only 48 hours. “Since practicing sports is popular globally, the very core of From Scratch to Pro has a universal appeal as well,” Fischer says. “Besides, the format is easy to adapt to country-specific preferences and is easy to produce.”