Mondo TV Inks LatAm Licensing Deals for Heidi


Mondo TV Iberoamerica has signed licensing agreements with Exim Brazil and Exim Colombia for the new live-action teen series Heidi, Bienvenida a Casa.

Exim Colombia will oversee the property’s licensing rights in Colombia, Ecuador and Central America, while Exim Brazil will handle the Brazilian market. Heidi, Bienvenida a Casa, co-produced with Alianza Producciones, debuted on Nickelodeon in Latin America earlier this year. The 60×45-minute show puts a modern spin on the classic children’s novel from the 1880s.

Maria Bonaria Fois, Mondo TV Iberoamerica’s general manager, commented: “We are delighted to confirm that with Exim Brazil and Exim Colombia we have now built a strong agents network throughout Latin America counting on the most respected licensing agencies of the region with wide expertise in the industry. They will manage the licensing rights across the main hardlines and softlines categories and we are sure that we will drive the property to great success. Under this agreement, we look forward to achieving really positive results.”

Celso Rafael, the managing partner of Exim Brasil, noted: “Heidi, Bienvenida a Casa is one of those unique projects which offers unlimited opportunities for consumer products and licensed promotions, especially now when there is a commitment for further content production. Our preliminary evaluation and research have shown a growing demand in different product categories. We are thrilled to be representing the brand and [to] be able to offer our regional and local partners the opportunity to join and maximize the business.”

“This is a property directed to a very important target (tween/juvenile) that is currently making a trend in the industry,” added Ximena Duque, the general manager of Exim Colombia. “For us, to work hand-in-hand with Mondo TV is an excellent opportunity to create a good and strong licensing program in the region.”