Guru Studio has appointed Jonathan Abraham, formerly of Portfolio Entertainment, to the newly created post of senior director of sales and new business development.
Abraham will help drive worldwide sales for Guru’s original kids’ and family content, including its flagship preschool series True and the Rainbow Kingdom. He will also be charged with developing new business opportunities for the company across broadcast, licensing, consumer products and emerging platforms.
Abraham joins Guru from Portfolio Entertainment. Prior to that, Abraham worked at toy company Zuru in Hong Kong.
“Abraham comes with a wealth of experience creating new partnerships in the kids’ business,” says Frank Falcone, the president and executive creative director at Guru Studio. “We are thrilled to have him lead our sales efforts and bring our growing roster of original kids’ and family content to a global audience.”