Global Agency has licensed its talent format The Legend into Nigeria, where a local version will debut in the fourth quarter.
Licensed by CMA Group, the show will be produced in-house and launch on DStv. Several global FMCG brands are already lined up as sponsors for The Legend of Nigeria. The jury will consist of key names from the African music and entertainment industry.
Izzet Pinto, founder and CEO of Global Agency and creator of the format, said: “Only last week we announced the premiere date of The Legend in Brazil and now, we are announcing the Nigerian version of the show. This is just the beginning, and the format will thrive around the world as I always anticipated.”