Red Arrow International has sold its reality format Old People’s Home for 4 Year Olds into five territories, including France and Spain in a deal with Banijay.
In addition to being acquired by Banijay for France and Spain, the format was snapped up by BlazHoffski in the Netherlands. It was also acquired for Australia and Sweden, with additional territories to be unveiled shortly. Created and produced by CPL Productions, a Red Arrow Entertainment Group company, Old People’s Home for 4 Year Olds premiered in August on Channel 4 in the U.K.
Henrik Pabst, the managing director of Red Arrow International, said, “This is one of the most innovative, emotional and life-affirming new formats I have seen, and it genuinely has the potential to change people’s lives. When CPL Productions pitched the format to us, we knew immediately that it would generate interest from our international partners, and I am delighted that the show has been picked up so widely just as we start to take it out following its premiere.”