Thursday, May 24, 2018
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Rooftop Content Group Rebrands, Enters VR Co-Pro


Rooftop Content Group has rebranded and launched the subsidiaries Rooftop Film & TV and Rooftop Immersive Studio, while also unveiling its plans to co-produce the VR format and platform The Ark Experience.

Rooftop Content is getting a refreshed logo, website and visual identity to reflect the company’s evolving service and new subsidiaries. All previous activities within Rooftop Content Group will transition to Rooftop Film & TV. Rooftop Immersive Studio will create, produce and distribute VR, AR, XR and 360 video productions for international clients and partners.

Rooftop will be co-producing The Ark Experience, created by Uri Schutzer, Shmuel Ben-Shalom and Avivit Rosinger. Using virtual reality, the project allows viewers to interact with and influence the show in real time.

Jordi van Even, the founder of Rooftop Content Group, stated: “I’m very proud to announce the launch of these new ventures, as they consolidate our position within an emerging media landscape while attaching innovation to our existing business lines. Our upcoming distribution deals plus our flagship concept The Ark Experience demonstrates the promise of Rooftop Immersive Studio bringing lucrative and sustainable business models to the VR industry.

“With Jan Maarten Groen, founder of A Film and former sales director at Universal Benelux on board as co-founder, and VR industry talent Roger Rosweide as a partner in Rooftop Immersive Studio, we have under one roof a great team focusing on concepting, production and distribution of high-quality VR content for clients, as well as launching innovative immersive concepts.”

About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at


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