Central European Media Enterprises (CME) has become the tenth broadcaster to join the European Media Alliance, which was formed to identify investment opportunities in new digital businesses and to facilitate strategic partnerships among its members.
The European Media Alliance is a media network of leading European broadcasters initiated by ProSiebenSat.1 in 2014. It also includes TVN (Poland), TF1 (France), Channel 4 (U.K.), Mediaset (Italy), MTG (Scandinavia), Dogan Broadcasting (Turkey), Antenna Group (South Eastern Europe), Mediaset España (Spain) and SIC (Portugal).
Christoph Mainusch, co-CEO of CME, commented: “This alliance is a great match for us, bringing together our leading brands with those of other leading broadcasters across Europe. We look forward to developing our partnerships with members as this will provide better access and reach for growth-stage advertisers anywhere on the continent, accelerate the introduction of better digital technologies and increase the amount of high-quality content entertaining audiences.”
Christof Wahl, member of the executive board, digital and COO of ProSiebenSat.1 Group, added: “The European Media Alliance is expanding its success story together with CME as a new member. The alliance will reach a geographic area comprising about 550 million inhabitants in total. The Media Alliance enables their members to tap into a pan-European market, earn additional revenue potential, and cooperate on innovative business models particularly in the digital segment.”