Zee Entertainment Enterprises Limited (ZEEL) is entering Poland for the first time with the appointment of a new country manager and the launch of the Bollywood film and entertainment network Zee.One in the country.
Pawel Kolasa has been named country manager for Poland. He will work under Neeraj Dhingra, the CEO of ZEE Network Europe. Kolasa said: “I am extremely excited to be a part of ZEE and lead the organization’s growth in this region. We plan to bring the best of Bollywood to viewers in Poland. Going forward, we will also be looking at creating local Polish productions.”
Dhingra commented: “With over 22 years of experience in the television industry, we are confident that Pawel Kolasa would add significant value to our organization through his extensive experience in developing strategic partnerships with key operators of digital platforms and cable networks as well as in B2B marketing. For the past seven years he has managed, created and implemented a distribution strategy for NBCUniversal, achieving success in a highly competitive market. We are pleased to welcome Pawel to the ZEE family and we wish him many successes.”
A specially customized version of Zee.One will become available for Polish audiences later this year. The channel will feature big-budget action, thriller, comedy and musical movies, as well as lifestyle programming inspired by Indian culture and spotlighting such topics as food, travel and yoga. Its schedule will be adapted for the local market and created by the Polish team.
Amit Goenka, CEO of the international broadcast business at ZEEL, noted: “In the past few years, we have focused our efforts on expanding and strengthening our position internationally. With a wide range of television channels, online platforms and film productions, we now reach more than 1 billion viewers across five continents. After the successful launch of Zee.One in Germany last year, we want to further strengthen our presence in Central Europe and Poland is the market with the highest potential in this region.”
Dhingra added: “We are the first Indian media and entertainment conglomerate to enter Poland. We are confident that our entry into this market will play a key role in the development of our business in this part of Europe, giving a new dimension to our company’s expansion keeping in line with our motto of ‘Vasudhaiva Kutumbakam—The World is My Family.’”