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C4 Alum Simon Maxwell Sets Up Indie Production Outfit


Simon Maxwell, Channel 4’s head of drama, is launching a new independent production company focused on premium scripted content for the U.K., U.S. and international markets.

Endeavor Content is the lead investor in the company and will serve as its strategic partner. Maxwell will be leaving his current role at Channel 4 at the end of this year. He most recently co-created and served as writer/exec producer on Deep State.

“It’s hard to imagine a more exciting time to be in the scripted television business, with the climate favoring the kind of brave, authored global storytelling that I’ve been privileged enough to work on at Channel 4,” said Maxwell. “With this new company, we aim to apply a similarly adventurous ethos to our work, prioritizing talent relationships and providing a home and a model for the best storytellers to create their boldest work, both locally and globally. I couldn’t wish for more kindred-spirited and like-minded partners than the team at Endeavor Content.”

Chris Rice and Graham Taylor, Endeavor Content’s co-presidents, added: “Simon’s entrepreneurial approach, creativity and understanding of programming that resonates with audiences globally makes him an ideal partner for Endeavor Content. We look forward to working with him to bring more talent-driven scripted programming to viewers around the world.”

About Joanna Padovano Tong

Joanna Padovano Tong is the managing editor of World Screen. She can be reached at


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