The Asian OTT service Viu has secured a volume deal for programming from JTBC.
The pact will provide Viu viewers access to more than 80 percent of JTBC’s drama series and variety shows. The programming from the Korean cable broadcaster will be delivered with local language subtitles as fast as four hours after broadcast in South Korea. Viu will offer the latest drama series such as Misty and Welcome to Waikiki, along with signature titles such as Strong Girl Bong-soon, The Lady in Dignity and Secret Healer.
Janice Lee, managing director of Viu parent company PCCW Media Group, said, “We are pleased to present JTBC’s exciting program lineup to fans across Asia, which reaffirms Viu’s commitment to bring premium Asian content to our viewers and our position as the preeminent OTT video platform in Asia. In continuing to enrich the breadth and depth of content, Viu has also been expanding its content portfolio with Viu original series which comprise series produced in Indian, Chinese and Indonesian languages, collaborating with award-winning directors, renowned artists and premium production houses in the region.”
Jung Kyung-moon, CEO of JTBC Content Hub, said, “The drama series and variety shows of JTBC have a track record of success with high ratings bearing testament to their excellent quality and high entertainment value. While we will continue to maintain our premium standards in all our productions, we are very pleased to collaborate with Viu, one of Asia’s foremost OTT video services, so that our programs could access a bigger audience across the region with Viu’s highly engaged user base.”