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Disney Sets Up Regional Hubs in Asia


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Walt Disney International, part of The Walt Disney Company, has established a new management structure that sees the creation of North and South Asia regional hubs.

The North Asia hub will merge Japan, South Korea and Greater China under the leadership of Luke Kang, the executive VP and managing director of Walt Disney International, North Asia. The South Asia hub combines India with the company’s integrated Southeast Asian regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam. The South Asia hub will be led by Mahesh Samat, the senior VP and managing director of Walt Disney International, South Asia.

Both positions report to Andy Bird, the chairman of Walt Disney International. Bird stated: “Our international leadership teams are tasked to increase Disney brand affinity and awareness in key markets around the world. This new structure aligns and maximizes efficiencies around regions with similar opportunities and creates the momentum to accelerate growth for the company in these markets.

“Luke and Mahesh have an acute understanding of our brands and franchises and long-standing expertise in our broader operations. This, combined with their understanding of the uniqueness of their markets, and intense entrepreneurial spirit, will continue the momentum we are experiencing in these dynamic regions.”

Kang commented: “It is an honor to lead Walt Disney International in North Asia, which includes two of the biggest and most dynamic economies in the world. The region’s ever-changing media and entertainment landscape as well as dynamic consumer products market provides incredible opportunity to continue to forge connections with our brands and franchises to drive growth.”

Samat added: “The Southeast Asian region is characterized by its dynamic growth and extreme diversity. I am pleased to have the opportunity to lead both teams to create new, innovative ways for audiences to engage with our stories, brands and characters, and drive growth across our businesses.”



About Sara Alessi

Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.

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