BIG Magic Comes to Reliance Digital TV

MUMBAI: BIG Magic is replacing Imagine TV on the Reliance Digital TV platform, enhancing its distribution with an additional 4.5 million homes across India.

BIG Magic, which launched a little more than a year ago, is a leading variety entertainment channel. Reliance Digital TV is the first DTH operator to offer BIG Magic to viewers.

Anand Chakravarthy, the business head at BIG Magic, said, "The last one year has seen BIG Magic build a strong platform on the back of an excellent programming mix and leveraging BIG FM’s brand lineage to fortify its position as a leading player in a very short span of time. As
a next step of growth, DTH was the logical move and what better than Reliance Digital TV to begin with. This will only further cement our position as a leading regional television player, serving tailored entertainment to people who belong to the heartland."

Ashutosh Srivastava, the business head of Reliance Digital TV, said, "It has always been our constant endeavor to provide our customers with choice of content thus, enhancing their viewing experience. By adding BIG Magic to our bouquet, we now offer the unique regional variety entertainment content like movies and daily soaps for our subscribers from the Hindi-speaking states of UP, MP, Bihar and Jharkhand directly in the comfort of their homes."