PBS’s Lesli Rotenberg & Sara DeWitt

It’s no secret that kids today are viewing content more and more from their computer screen or via the web through mobile devices, and this is why PBS KIDS is keen on building out its exclusive online programming. There are three new properties that focus on providing children with the same educational content they’ve come to know and expect from watching PBS KIDS, but with a new interactive approach.

Fizzy’s Lunch Lab teaches kids the healthy eating and active lifestyle habits that will serve as the building blocks for a lifetime of good health. Wilson & Ditch uses a combination of webisodes, a blog, online postcards and games to each children about the geography, history and culture of the U.S. Lifeboat to Mars challenges kids to learn key biology concepts in order to rebuild a fictional ecosystem.

In this video interview, Lesli Rotenberg, the senior VP of children’s media at PBS, and Sara DeWitt, the senior director of PBS KIDS and PBS KIDS GO! Interactive, talk about some of the new multiplatform initiatives that are in place.

To watch the interview, please click here.