Zodiak Launches Mobile Content Unit

COPENHAGEN, September 5: Zodiak Television has launched 5th
Element, a new division in the company focused on developing content for mobile
and IPTV.

The unit is led by Oscar Höglund as head of mobile and IPTV,
based in Stockholm. Höglund joined Zodiak in January of this year to begin
working on the viability of a dedicated new media unit. He commented, “Zodiak’s
core competence is the ability to tell a story in a fascinating and captivating
manner, now we are applying that philosophy to all screens—TV, mobile and
computer screens. It’s about developing the right original content for mobile
and IPTV with the right partners to the right audience.”

The unit’s progress so far includes a 3G test with Telenor
in Sweden. It is also launching a mobile TV channel with the Swedish company
Kamera.